Branding

No Larsen

Client No Larsen
Year 2018
Role artistic director
The history -

A music collective

No Larsen is a small music collective whose aim is to showcase music diversity . It mainly focuses on electronic music and light effects. Its members are mostly mixing and/or music production buffs but also art lovers and creative people.

No Larsen
The BACKGROUND —

Making a visual identity simpler and impacting

The challenge of this project was to create a modern and impacting brand identity that would reflect the collective’s importance on the Paris event scene.

The branding -

Starting from the collective’s DNA

The first step of the project was to study the collective’s DNA in order to get some basic initial elements. The main source of inspiration was the waves used in the audio signal mixed with warm colors.

No Larsen