Client Squash.n
Year 2020
Role Product design & branding
The concept -

Play squash anywhere with matching partners

Squash.n is a new type of service designed to promote squash by making it easy to practice while developing a social network among players.

The design challenges —

Working with the founding team, my role was to lead the design process from the team asumptions to the product.

Squash is a racket sport that has been popular in France since the end of the 1970s. There are a few million players in the world and some 300,000 in France, mostly amateurs. Ninety percent of the French squash players do not belong to the FFSquash (the French Squash Federation). Its current issues are a low identification of facilities and an underdeveloped community which make it hard to find playing partners. The design challenges were a offer a hassle free booking experience while promoting local practice with matching players without an official ranking system.

The branding —

I wanted the global aesthetic of the app to be both retro and minimalist with warm hues reminding of energy, health and social interactions.

The logo has been designed to evoke the ball game, with the ball itself, its trajectory and speed, but also the dynamism of the sport and the interactions between players.

Squash.n branding
The outcome —

An interractive service centered on a local experience

As the app is centered on the local experience, the app features a wide map that enables users to spot nearby clubs. The overlay offers shortcuts to the rest of the app such as profile, bookings and nearby players. The notifications completes the in-app experience. To discover more about Squash.n please check my full case study on my Behance.

Read the full case study
Squash.n ui